KeyField

Mobile App

Overview

Keyfield is a real estate web application designed to streamline the home-buying process by connecting users directly with professionals, providing detailed property information, and enabling a more personalized experience. Users can view current listings, explore the history of a property, and access specific details such as square footage, renovations, and neighborhood insights.

Problem

For first-time buyers, the process is often confusing and emotional.
Existing resources, such as blogs or agencies, can be overwhelming or too generic.
Many buyers waste time viewing properties outside their budget or needs.

Solution

A responsive web app designed for new property buyers.
Offers clear guidance, expert insights, and personalized property information.
Helps users save time and make confident, informed decisions

Design Process

Define

Understand Our Users

"I want to secure my family’s future. I’m ready to invest in property but need a smart tool that helps me find the right place fast!" Maya Bennett

Ideate

User Flows & Wireframes based on the User Story

“As a user, I want to be able to search and filter properties so that I can find good matches based on my needs”

“As a user, I want to be able to save or mark properties I am interested in, so that I can easily revisit them”

“As a user, I want to access as much written and visual information as possible about properties I'm interested in, so that I can refine my options”

Design

Mid-Fidelity Digital Wireframes

Moodboard

I created multiple moodboards but landed on this one to define the visual identity of KeyField, I focused on creating something that reflected a sleek, modern, and luxurious look.

Refine

High-Fidelity Designs

Breakpoints

Landing Page

HomePage

Property Description

Final Designs

Reflections

Designing for first-time buyers taught me the importance of clarity and simplicity in creating an efficient and easy-to-understand experience.
I learned the value of visual clarity. Correct spacing, hierarchy, and typography help users easily navigate through screens.
Consistent buttons and well-placed images made the UI more intuitive and visually engaging.

Thank You

KeyField

Mobile App

Overview

Keyfield is a real estate web application designed to streamline the home-buying process by connecting users directly with professionals, providing detailed property information, and enabling a more personalized experience. Users can view current listings, explore the history of a property, and access specific details such as square footage, renovations, and neighborhood insights.

Problem

For first-time buyers, the process is often confusing and emotional.
Existing resources, such as blogs or agencies, can be overwhelming or too generic.
Many buyers waste time viewing properties outside their budget or needs.

Solution

A responsive web app designed for new property buyers.
Offers clear guidance, expert insights, and personalized property information.
Helps users save time and make confident, informed decisions

Design Process

Define

Ideate

Design

Refine

1

2

3

4

Define

Understand Our Users

"I want to secure my family’s future. I’m ready to invest in property but need a smart tool that helps me find the right place fast!" Maya Bennett

Ideate

User Flows & Wireframes based on the User Story

“As a user, I want to be able to search and filter properties so that I can find good matches based on my needs”

“As a user, I want to be able to save or mark properties I am interested in, so that I can easily revisit them”

“As a user, I want to access as much written and visual information as possible about properties I'm interested in, so that I can refine my options”

Design

Mid-Fidelity Digital Wireframes

Moodboard

I created multiple moodboards but landed on this one to define the visual identity of KeyField, I focused on creating something that reflected a sleek, modern, and luxurious look.

Refine

High-Fidelity Designs

Breakpoints

Landing Page

HomePage

Property Description

Final Designs

Reflections

Designing for first-time buyers taught me the importance of clarity and simplicity in creating an efficient and easy-to-understand experience.
I learned the value of visual clarity. Correct spacing, hierarchy, and typography help users easily navigate through screens.
Consistent buttons and well-placed images made the UI more intuitive and visually engaging.

Thank You

KeyField

Mobile App

Overview

Keyfield is a real estate web application designed to streamline the home-buying process by connecting users directly with professionals, providing detailed property information, and enabling a more personalized experience. Users can view current listings, explore the history of a property, and access specific details such as square footage, renovations, and neighborhood insights.

Problem

For first-time buyers, the process is often confusing and emotional.
Existing resources, such as blogs or agencies, can be overwhelming or too generic.
Many buyers waste time viewing properties outside their budget or needs.

Solution

A responsive web app designed for new property buyers.
Offers clear guidance, expert insights, and personalized property information.
Helps users save time and make confident, informed decisions

Design Process

Define

Ideate

Design

Refine

1

2

3

4

Define

Understand Our Users

"I want to secure my family’s future. I’m ready to invest in property but need a smart tool that helps me find the right place fast!" Maya Bennett

Ideate

User Flows & Wireframes based on the User Story

“As a user, I want to be able to search and filter properties so that I can find good matches based on my needs”

“As a user, I want to be able to save or mark properties I am interested in, so that I can easily revisit them”

“As a user, I want to access as much written and visual information as possible about properties I'm interested in, so that I can refine my options”

Design

Mid-Fidelity Digital Wireframes

Moodboard

I created multiple moodboards but landed on this one to define the visual identity of KeyField, I focused on creating something that reflected a sleek, modern, and luxurious look.

Refine

High-Fidelity Designs

Breakpoints

Landing Page

HomePage

Property Description

Final Designs

Reflections

Designing for first-time buyers taught me the importance of clarity and simplicity in creating an efficient and easy-to-understand experience.
I learned the value of visual clarity. Correct spacing, hierarchy, and typography help users easily navigate through screens.
Consistent buttons and well-placed images made the UI more intuitive and visually engaging.

Thank You